THE BOOK OF GIN

A combination like Gin & Tonic. I designed this booklet to showcase Hancock’s range of Gins. This booklet needed to incorporate branding styles from a range of Gins and work together cohesively.

For this reason I went for an old English mixed media style to tie everything together.

THE PROCESS

• First I was given the brief in written form, I then proceeded to talk through the brief with the client and get any questions answered.

• I then gathered all the content and started laying it out in the best and most logical order.

• Next I decided on a theme and started mocking up a layout for the booklet in sketch form. I created a grid to use for the whole booklet to make sure everything is cohesive and consistent throughout.

• I then gathered all visuals needed and started laying everything out.

• Next is refinements and final touches before sending off to print.

• And the last stage is seeing it all printed and in the flesh. Always such a rewarding feeling.